A visible inventory of possibilities
Name the situation using information the people involved recognize.
EXAMPLE SITUATIONS / FICTIONAL CONCEPT
Imagine a small service practice with a website refresh, a new offer and several internal improvements all competing for attention. Everyone can explain why their idea matters, but the team has not agreed what must happen first.

THE QUESTION BEFORE THE PLAN
ILLUSTRATIVE MATERIALS / NO CLIENT RESULTS CLAIMED
Name the situation using information the people involved recognize.
Separate observations, assumptions and choices before committing.
Record a next step without pretending the unknowns are resolved.
STILL TO BE DECIDED
This fictional scenario explains an approach. A real project would need its own context, participants, scope and agreement.
TWO MORE PERSPECTIVES

ILLUSTRATIVE SITUATION / Team alignment
Imagine three colleagues preparing the next stage of a small business.
Explore the thinking ↗
ILLUSTRATIVE SITUATION / Service boundaries
Imagine an independent practice whose enquiries regularly drift beyond the work it intends to offer.
Explore the thinking ↗