Brand strategy
Find the point before making the mark.
STRATEGY / IDENTITY / APPLICATIONS
Give the idea
somewhere to go.
Four connected disciplines, shaped around the audience and the places a brand needs to appear. A real project would agree exact deliverables before work begins.
Visual identity
Give a clear idea a recognizable shape.
Packaging design
Make the shelf and the hand feel connected.
Digital brand applications
Let the identity work on a moving canvas.
CHOOSING A STARTING POINT
What does your
brand need next?
Brand strategy
Find the point before making the mark.
Turn a collection of ideas into a clear working direction. A strategy defines who a brand is for, what it offers and the character it should bring to every encounter.
- Discovery questions and an audience outline
- Positioning statement and core message hierarchy
- Personality and voice principles
Visual identity
Give a clear idea a recognizable shape.
Build a connected language of marks, typography, colour, illustration and composition. The aim is a system that works beyond a single logo.
- Wordmark and supporting mark studies
- Colour roles and typography hierarchy
- Graphic devices and image direction
Packaging design
Make the shelf and the hand feel connected.
Translate an identity into a clear physical experience. Structure, reading order and material choices work together from the first view to the moment of opening.
- Packaging concept and range architecture
- Artwork layouts on supplied supplier dielines
- Mockup direction and material notes
Digital brand applications
Let the identity work on a moving canvas.
Show how a brand can live across a website, social formats and small-screen layouts. This service focuses on brand expression and interface direction.
- Key desktop and mobile layout concepts
- Type, colour and component guidance
- Social and campaign-format examples
A USEFUL WORKING AGREEMENT
Clarity makes
room for creativity.
Confirm the audience, required formats, supplied content, responsibilities, review milestones and handover needs. Specialist production, development and ongoing support have their own scope.
How the process fits togetherYOUR IDEA HAS A PLACE HERE
Let's give it
some character.
A useful brief is the first creative act. Explore the sample questions and turn a few ideas into a starting conversation.
Start a projectFictional showcase · sample brief only · nothing is sent.