DESIGN NOTESPersonality starts with a point of view.
A brand can feel lively, careful, direct or curious. Useful personality is a way of making decisions, rather than a collection of adjectives on a slide.
Read the note ↗IDEAS & OBSERVATIONS
A little thought.
A better starting point.
Design notes about personality, systems and the practical details behind expressive work. Written for this fictional studio showcase.
DESIGN NOTES
DESIGN NOTESA useful identity goes beyond the logo.
The mark is one part of a working language. Colour roles, typography, image direction and composition are what help the identity hold together from one format to another.
Read the note ↗
DESIGN NOTESBefore a package goes to print.
A convincing mockup helps communicate a direction. Production artwork needs a different kind of care: confirmed information, supplier requirements and deliberate proofing.
Read the note ↗YOUR IDEA HAS A PLACE HERE
Let's give it
some character.
A useful brief is the first creative act. Explore the sample questions and turn a few ideas into a starting conversation.
Start a projectFictional showcase · sample brief only · nothing is sent.