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WHAT WE DO / VISUAL IDENTITY

Visual identity.
Give a clear idea a recognizable shape.

Build a connected language of marks, typography, colour, illustration and composition. The aim is a system that works beyond a single logo.

THE WORKING SCOPE

Useful parts.
Clear purpose.

  • Wordmark and supporting mark studies
  • Colour roles and typography hierarchy
  • Graphic devices and image direction
  • Draft guidelines and example applications

BEFORE THE FIRST CONCEPT

Bring the right questions.

An agreed brief, content examples and a list of the places the identity must appear are more useful than a folder of unrelated logos.

Exact deliverables, responsibilities, revision rounds and timing are agreed for a real engagement. This fictional studio has no booking or payment service.

Explore a sample brief

A PRACTICAL SEQUENCE

From direction
to application.

  1. 01

    Explore distinct concepts against the agreed direction.

  2. 02

    Develop the chosen system across different proportions.

  3. 03

    Document how the parts work together.

THE DISCIPLINE IN CONTEXT

See it in
a complete identity.

YOUR IDEA HAS A PLACE HERE

Let's give it
some character.

A useful brief is the first creative act. Explore the sample questions and turn a few ideas into a starting conversation.

Start a project

Fictional showcase · sample brief only · nothing is sent.

Project image