Brand strategy
Find the point before making the mark.
Hey, we're Boldfolk!
Good brands
make some
noise.
Strategy-led design.
Big personality. Clear purpose.
CLEAR IDEAS.BOLD DESIGN.
GOOD ENERGY.NIA / FICTIONAL CREATIVE CHARACTER
Rory / curious by designSMALL STUDIO. BIG IDEAS.
Different minds.
Shared spark.
We are an imagined creative duo who bring strategy and design around the same table. We ask what makes a business itself, then turn that idea into an identity with somewhere to go.
More about the studio ↗
Good questions.
Better beginnings.
Meet Scrib, the little spark
in our working process.
WHAT WE DO
A clear idea.
A world of possibilities.
SELECTED CONCEPT WORK
Made to feel
like someone.
Six fictional brand studies. Original illustrative applications, with no real client commissions or results implied.
SidekickSoda.
ONE IDEA / MANY PLACES
A little fizz.
A lot of character.
A can is only the beginning. See how one paired-shape idea becomes a flavour family, a carry carton and a colourful moment around the table.
Inside the identityHOW WE WORK
From a good question
to a useful system.
- 1
Discover
Ask better questions.
- 2
Define
Find the idea worth building.
- 3
Create
Make the direction tangible.
- 4
Refine
Make the parts work together.
- 5
Handover
Leave a useful system.
IDEAS & OBSERVATIONS
A few things
worth putting on paper.
DESIGN NOTESPersonality starts with a point of view.
A brand can feel lively, careful, direct or curious. Useful personality is a way of making decisions, rather than a collection of adjectives on a slide.
Read the note ↗
DESIGN NOTESA useful identity goes beyond the logo.
The mark is one part of a working language. Colour roles, typography, image direction and composition are what help the identity hold together from one format to another.
Read the note ↗
DESIGN NOTESBefore a package goes to print.
A convincing mockup helps communicate a direction. Production artwork needs a different kind of care: confirmed information, supplier requirements and deliberate proofing.
Read the note ↗BEFORE WE BEGIN
Good questions.
No guesswork.
What should a project brief include?
Describe the business, audience, required deliverables, practical constraints and the decision the design needs to support. A few clear answers are more useful than a finished creative solution.
Can an existing identity be developed rather than replaced?
A real engagement could begin by reviewing what remains useful. The scope would distinguish a focused extension from a full identity redesign.
How are feedback and revisions handled?
A real project would agree milestones and revision rounds in advance. Feedback is most useful when it is consolidated and connected to the brief, rather than a list of unrelated preferences.
Are the packaging studies ready to print?
No. These are illustrative concepts. Real artwork needs confirmed product copy, supplier dielines, material choices, required reviews and production proofs.
YOUR IDEA HAS A PLACE HERE
Let's give it
some character.
A useful brief is the first creative act. Explore the sample questions and turn a few ideas into a starting conversation.
Start a projectFictional showcase · sample brief only · nothing is sent.