BoldfolkSTUDIO
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LIFESTYLE / FICTIONAL BRAND STUDY

Offscript

Wear your own punctuation. A family of irregular brackets and marks creates a language that leaves space for the wearer.

Visual identityPackaging designDigital brand applications
Offscript — illustrative A small garment collection and stitched-label study.
Offscript / Original illustrative concept

THE IMAGINED BRIEF

What should
this brand do?

A fictional small apparel label needs a bold identity that can appear on garments without competing with the person wearing them.

THE PEOPLE IT IS FOR

Start with their world.

People interested in expressive everyday clothing. The system must hold together on a neck label, a shipping sleeve and a large campaign image.

This is a fictional study. No real commission, launch or measured business result is implied.

THE CENTRAL IDEA

Wear your own punctuation.

Black, off-white and electric blue form the foundation. Coral is used sparingly. Large simple gestures contrast with precise product information and generous negative space.

THE SYSTEM IN USE

Same idea.
Different encounters.

Offscript — illustrative A small garment collection and stitched-label study.View image +
APPLICATION 01

A small garment collection and stitched-label study.

A small garment collection and stitched-label study.

Offscript — illustrative Hangtags, tissue and delivery packaging.View image +
APPLICATION 02

Hangtags, tissue and delivery packaging.

Hangtags, tissue and delivery packaging.

Offscript — illustrative Illustrative collection-page and campaign applications.View image +
APPLICATION 03

Illustrative collection-page and campaign applications.

Illustrative collection-page and campaign applications.

THE DESIGN DECISIONS

Personality,
with a purpose.

  1. Make the core mark readable at label size.
  2. Separate campaign expression from practical garment information.
  3. Use one strong gesture per composition rather than covering every item in doodles.

ILLUSTRATIVE DELIVERABLES

A connected set of parts.

  • Identity and mark system
  • Garment and label applications
  • Packaging direction
  • Illustrative campaign and digital layouts

Mockups explain the direction. Final production artwork, content, rights and implementation would be agreed for a real project.

Use this as inspiration

KEEP EXPLORING

Two more points
of view.

All concept studies

YOUR IDEA HAS A PLACE HERE

Let's give it
some character.

A useful brief is the first creative act. Explore the sample questions and turn a few ideas into a starting conversation.

Start a project

Fictional showcase · sample brief only · nothing is sent.

Project image