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FOOD & DRINK / FICTIONAL BRAND STUDY

Sidekick Soda

Every flavour needs a good sidekick. Paired shapes create a friendly graphic system that can stretch around a can, carton or small shelf card.

Brand strategyVisual identityPackaging design
Sidekick Soda — illustrative A three-flavour can family with generous label space.
Sidekick Soda / Original illustrative concept

THE IMAGINED BRIEF

What should
this brand do?

An imagined soda maker wants a lively range that is easy to spot and easy to navigate across three flavours.

THE PEOPLE IT IS FOR

Start with their world.

Curious shoppers seeking a colourful drink for everyday social occasions. Flavour recognition matters as much as the first impression.

This is a fictional study. No real commission, launch or measured business result is implied.

THE CENTRAL IDEA

Every flavour needs a good sidekick.

Coral leads the master identity, with cobalt and citrus supporting flavour families. Bold shapes are paired with clear words; flavour never depends on colour alone.

THE SYSTEM IN USE

Same idea.
Different encounters.

Sidekick Soda — illustrative A three-flavour can family with generous label space.View image +
APPLICATION 01

A three-flavour can family with generous label space.

A three-flavour can family with generous label space.

Sidekick Soda — illustrative A carry carton and shelf presentation.View image +
APPLICATION 02

A carry carton and shelf presentation.

A carry carton and shelf presentation.

Sidekick Soda — illustrative A picnic scene showing the range in everyday use.View image +
APPLICATION 03

A picnic scene showing the range in everyday use.

A picnic scene showing the range in everyday use.

THE DESIGN DECISIONS

Personality,
with a purpose.

  1. Separate the master identity from the changing flavour information.
  2. Keep playful shapes behind the essential reading area.
  3. Use repeated pairs to make the range feel related without identical packaging.

ILLUSTRATIVE DELIVERABLES

A connected set of parts.

  • Audience and positioning outline
  • Identity and flavour architecture
  • Can and carton concepts
  • Launch image direction

Mockups explain the direction. Final production artwork, content, rights and implementation would be agreed for a real project.

Use this as inspiration

KEEP EXPLORING

Two more points
of view.

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YOUR IDEA HAS A PLACE HERE

Let's give it
some character.

A useful brief is the first creative act. Explore the sample questions and turn a few ideas into a starting conversation.

Start a project

Fictional showcase · sample brief only · nothing is sent.

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