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ARTS & CULTURE / FICTIONAL BRAND STUDY

Common Ground

Different shapes. Shared space. A set of interlocking forms can make room for many activities without suggesting one kind of visitor.

Brand strategyVisual identityDigital brand applications
Common Ground — illustrative Workshop posters and printed programme cards.
Common Ground / Original illustrative concept

THE IMAGINED BRIEF

What should
this brand do?

An imagined community arts space wants a welcoming identity that helps a changing programme feel connected.

THE PEOPLE IT IS FOR

Start with their world.

Neighbours discovering workshops, exhibitions and informal gatherings. Clear names, access information and practical details should welcome first-time visitors.

This is a fictional study. No real commission, launch or measured business result is implied.

THE CENTRAL IDEA

Different shapes.

Coral, pink and blue sit alongside warm cream. The shapes form frames and meeting points; plain labels and clear hierarchy explain the activity inside each frame.

THE SYSTEM IN USE

Same idea.
Different encounters.

Common Ground — illustrative Workshop posters and printed programme cards.View image +
APPLICATION 01

Workshop posters and printed programme cards.

Workshop posters and printed programme cards.

Common Ground — illustrative Wayfinding and welcome materials.View image +
APPLICATION 02

Wayfinding and welcome materials.

Wayfinding and welcome materials.

Common Ground — illustrative Illustrative event-listing and workshop-page layouts.View image +
APPLICATION 03

Illustrative event-listing and workshop-page layouts.

Illustrative event-listing and workshop-page layouts.

THE DESIGN DECISIONS

Personality,
with a purpose.

  1. Let written labels communicate the activity before decorative shapes.
  2. Use connected forms as a framing device, not a substitute for navigation.
  3. Keep layouts flexible for short workshop names and longer access notes.

ILLUSTRATIVE DELIVERABLES

A connected set of parts.

  • Audience and voice principles
  • Identity and graphic toolkit
  • Programme and wayfinding applications
  • Illustrative digital layouts

Mockups explain the direction. Final production artwork, content, rights and implementation would be agreed for a real project.

Use this as inspiration

KEEP EXPLORING

Two more points
of view.

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YOUR IDEA HAS A PLACE HERE

Let's give it
some character.

A useful brief is the first creative act. Explore the sample questions and turn a few ideas into a starting conversation.

Start a project

Fictional showcase · sample brief only · nothing is sent.

Project image